Thursday, March 20, 2014

霸氣十足的中國電視觀眾

報導,南韓首爾大學一篇研究中國電視觀眾品味的論文,被指提到「低收入和低學歷觀眾喜歡看韓劇」,引起大陸一群韓劇迷不滿,集體在南韓報章登廣告,要求撰寫論文的教授道歉。

學術自由也不懂尊重,是否正反映其水平呢?

這篇文章詳細介紹該教授及其他批評韓劇的觀點,值得一讀。

Monday, March 17, 2014

IndyCar has got a new title sponsor

Can't believe I missed this piece of big news all weekend and only learned about it on the intranet on Monday! This is very exciting: IndyCar is now Verizon IndyCar. (Some news reports keep mentioning Verizon Wireless. Hey, Verizon still has wireline business! It's the "mothership" who got the title!) Among all title sponsors in recent years, Verizon has the biggest marketing muscle and IndyCar has got a much needed lift. To be honest, at this point IndyCar has nowhere to go but up (not my opinion. I read from a comment on this piece of news) I believe it's a win-win for both parties: it's reported that Verizon will be contributing 10 millions (half in cash) Most major sports sponsorships cost more than that! In fact, Nationwide insurance pays double that to sponsor the 2nd tier series of NASCAR! And of course, the top tier of NASCAR's title sponsor is none other than Verizon's competitor: Sprint. I think that motivates Verizon to step up its game. After all, Sprint forced Verizon out of NASCAR completely with its exclusive deal (Verizon used to sponsor #12 team of Penske at Nationwide. When Verizon was forced out, the victim was Justin Allgaier who lost his Penske ride and ended up with a team with less resources) Another thing interesting about this deal is that team Penske has been sponsored by Verizon for the last few years. The #12 car driven by Will Power was so close to winning the championship a few times but fell short. For the 2014 season Verizon will also be sponsoring the #2 Team Penske car driven by former F1 and Indy 500 Winner Juan Pablo Montoya. I expect him to be very competitive and a favorite to win the championship as he's still one of the best driver in the world. Oh well, no matter who wins, Verizon will get the spotlight being the title sponsor. I'm looking forward to a successful IndyCar season, which would benefit motorsports in US in general! (The third important motorsports series in US is already sponsored by Tudor so I don't think AT&T could join the party soon :P)