Steinway dealer

I received a mail regarding the local Steinway store going out of business (actually, it's promoting the store-closing sale. Like I could afford one!) I'm really surprised 'coz people seem to be spending at will as if there's no recession in the area. I googled immediately and found a few posts about Steinway dealers closing in other cities (e.g. Chicago, Phoenix and Cincinatti) Does it have to do with the brand or the instrument in general? It's hard for me to tell as an outside. Mercury News painted a very gloomy picture by describing this as a retailer to surrender to the piano industry's collapse. Well, it turns out while the Santa Clara store will be closed, the SF and Walnut Creek stores currently owned by Sherman Clay are being sold to Steinway themselves. Personally I feel kinda sad 'coz the Santa Clara store looks really nice and have a good room for recital (my kid played there once)